| | | In a nutshell: film distribution was handled by a single centralized quasi-governmental agency. In the finest Eastern bloc traditions of cronyism and make-work, it was decreed that films distributed in Poland had to use homegrown poster art, rather than the generic international artwork provided by the studios. And since the distributor was a monopoly, well, the posters didn't actually have to sell the films per se.
So, in a tinier nutshell: a confluence of patronage, subsidy, and a removal of any considerations of "commerciality."
I'm more interested by these images, which reimagine well-known films as classic-Russian-style woodcuts. I've no idea if these are actual film posters or (as I'm presuming) purely an art project, because I don't read Russian. Also there are a bunch of films I don't recognize, some of wwhich I feel like I should. Whatever: these images are beautiful and amusing. |
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