It's strictly accurate. Not a penny more, not an iota less.
(I've always been fascinated by that slogan - the idea of using self-esteem to sell hair products. And then the subtle shift in ads where it becomes: 'Because you're worth it!' - and I think 'Am I? Eh? I'm worth a bottle of surfactants? I'm worth 3.99 and some animal testing? Am I? How nice of you to say so.' I should probably mute the advert breaks.)
