BARBELITH underground
 

Subcultural engagement for the 21st Century...
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GMs sick hidden hooks

 
 
Mr Wolfe
15:54 / 01.09.01
just noticed something great. JLA # 23 (!) has the title page on the left side (p. 4) + an ad on the right side- struck me as a bit unusual. # 23 is the second issue in the return of starro- its got that basic post-modern/magickal/gnostic view- people + reality are made up of stories/discourse.

GM's hit upon this in most of his books- Starro is taking over people's dreams in order to invade them- ala the candlemaker, the legion of legions- GM lately talks about corporate sigils + advertising in general accomplishing the same thing.

the title page says 'CONQUERORS' and the facing ad is a incredibly understated coke ad- 80% of the page is just 'Coke red' (they've conquered a primary color!)- in plain black at the bottom, slightly cropped out, is 'thirst'. there's no message really to the ad, it is clearly meant to resonate on a more subliminal level .

did he plan this? I looked thru the rest of my JLA issues + most of them have 2-page titles- does anyone know the process, whether he could have specified an ad or even a coke ad on that page.
 
 
CameronStewart
13:43 / 02.09.01
It's just a happy accident, weirdly appropriate synchronicity like the King Mob-a-like Woody Harrelson on the back of Invisibles #1.

Writers and artists have, to my knowledge, no influence of the placement of adverts in the books (possible exception being Promethea, which is cleverly composed entirely of double-page spreads so that the ads are all forced to the back - but that's just being crafty).
 
 
DaveBCooper
07:57 / 03.09.01
Come to think of it, aren't most (if not all) of the ads in ABC books in a cluster at the back of the book ?

Promethea certainly needs it that way, no question; those double-page spreads are so well designed, it would really break the flow to suddenly have some advert in the middle of it...

DBC
 
 
rizla mission
08:42 / 03.09.01
Well, League of Extrordinary Gents. didn't have any (real) ads in it at all, as I recall..